Southampton-based accountancy and advisory firm Fiander Tovell has officially rebranded as Fiander ETL — a milestone that marks the next stage in the firm's evolution and its deepening relationship with the ETL GLOBAL group.
The rebrand was celebrated at a special launch event at the Southampton Harbour Hotel, bringing together clients, regional business leaders, community stakeholders, and representatives from ETL UK. The evening honoured the firm's near 50-year legacy while setting the tone for an ambitious future.
Local Roots, Global Reach
Fiander ETL has been a member of the ETL GLOBAL group since 2021 — a partnership that has already opened doors to international expertise spanning more than 60 countries. The new name makes that connection visible, signalling to clients and the wider business community that the firm offers something rare: the personal, trusted service of an independent regional practice, backed by the resources and reach of a global professional services group.
For businesses and individuals across the South Coast, that combination means access to specialist support — whether the need is local, national, or cross-border.
What the Rebrand Means in Practice
For existing clients, the message is clear: the same familiar team, the same hands-on approach, now operating under a name that better reflects who the firm is today. For new clients, it's an introduction to a firm with deep roots in Southampton and a growing capability to support complex, international needs.
Andy Jay, Managing Director of Fiander ETL, said: "This rebrand reflects who we are and where we're going. For our clients, it means the same trusted team and personal service, now strengthened by our international group. We're proud of our heritage and excited about the opportunities ahead."
Sara Brassington, Managing Director at ETL GLOBAL UK, welcomed the change: "Fiander ETL truly embodies our principle of combining local independence with international strength. This rebrand reflects their ambition and ensures they are perfectly positioned to support clients locally, nationally, and globally in the years ahead."
A Fresh Identity Online
Alongside the rebrand, the firm has launched a newly redesigned website at www.fianderetl.co.uk, showcasing its updated brand identity, full service offering, and the vision driving the firm forward.
The Fiander ETL name is more than a refresh — it's a statement of intent from one of the South Coast's most established independent firms, ready to build on decades of trusted advice while embracing everything a global group has to offer.